Europe, being one of the oldest civilized continents, has been always challenging the superpower, US, in casinos or gambling. It is not only the European version of online Roulette, but the challenge has reached the business front. When the morality of online gambling has created a rancorous debate in the Bush administration, Europe has encouraged the online casino companies by offering a low entry cost. In spite of giving birth to Las Vegas, the capital of casinos, the hesitant mind set of the US Government has forced the online casino entrepreneurs to look forward to the European market. Most importantly, the gaming companies of Antigua or Costa Rica have been lured by the liberated casino laws of the European Union. The continual incentives and freedom have helped to emerge as the superpower of online casinos.
However, the growth of online casinos in Europe has faced many ups and downs. The internal fights between the members of the European Union have made the owners waver for long. Boss Media AB, the leading software development company of Sweden, created a landmark in online casinos in EU. The all round appreciation had forced them for a paradigm shift in their business endeavor. Starting with only one casino, Gold Club, the landslide victory has made them a hot favorite among affiliates and many other gaming companies. The unimaginable popularity had made them the member of Stockholm stock exchange in 1999 and World Lottery association in 2002.
Online casinos with tremendous success in terms of business have forced the authorities to defy some of the basic business philosophy in many places. The lucrative revenue proposition has made Gibraltar, Isle of Man or Alderney to become liberal, whereas the traditional members of EU had shown their resilience for a longer period. Countries like Spain, Italy or France had accepted online casinos much later. Perhaps the pride of oldest civilization of the Western Europe had refrained them from the influx of gambling and online casinos. UK or Netherlands have always tried to implement a controlled linearization in case of online casinos. Nevertheless, European countries hardly showed any hesitation about online casinos unlike US. They have never tried to impose stipulations on the European citizens regarding participation in online casino. Perhaps this is the main reason to foster an unimaginable growth of online casinos in the EU context.
Besides the lucrative business proposition like low entry cost or liberated laws, European countries had been found to be united against the US in several cases. The December 2007 witnessed a major fight against the US discrimination. Perhaps it is the European Union, who had realized the business potential of online casinos much earlier. When gambling could never be prohibited since the dawn of civilization, why to chain the freedom of people in the name of money laundering? It’s the responsibility of the government authorities to ensure the safeguard of people's money, but unnecessary restriction could lead to even deeper problems. After all playing in online casino hardly becomes a crime!
